We believe in transparency about how we collect, use, and protect your information.
Vittarthi("we," "us," or "our") operates the website vittarthi.com — a free online platform providing financial calculators, educational articles, and personal finance tools for Indian users.
This Privacy Policy explains how we handle information when you visit our website. It applies to all pages, calculators, blog articles, and other content accessible at vittarthi.com and its subdomains.
By using our website, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with its terms, please discontinue use of the website.
This policy is governed by the Information Technology Act, 2000 and the Digital Personal Data Protection Act, 2023 (DPDPA) of India, and aligns with globally recognised privacy principles.
We collect information in the following categories. Importantly, none of the financial inputs you enter into our calculators are transmitted to our servers — all calculations happen locally in your browser.
2.1 Information you provide directly
2.2 Information collected automatically
| Data type | What it includes | Why collected |
|---|---|---|
| Usage analytics | Pages visited, time on page, calculator interactions, referring URL | Understand which tools are most used; improve UX |
| Device information | Browser type, OS, screen resolution, language preference | Ensure compatibility across devices |
| IP address | Approximate geographic location (city/country level only) | Detect spam; understand geographic usage |
| Session data | Session duration, navigation path within site | Identify navigation issues; improve flow |
2.3 What we do NOT collect
We use the limited information we collect exclusively for the following purposes:
We do not use your information for targeted advertising, sell your data to third parties, or share it with financial institutions, lenders, or insurance companies.
We use cookies and similar browser-based storage technologies to operate and analyse the website. Cookies are small text files stored on your device. They do not give us access to your device or personal files.
Types of cookies we use:
Google Analytics: We use Google Analytics to understand site traffic. Google Analytics anonymises IP addresses before storing them and does not identify individual users. You can opt out of Google Analytics tracking across all websites by installing the Google Analytics Opt-out Browser Add-on.
We use a small number of trusted third-party services to operate the website. Each has its own privacy policy governing its data practices:
| Service | Purpose | Data shared |
|---|---|---|
| Google Analytics | Website usage analytics | Anonymised usage data, device info |
| Hosting provider | Website hosting and CDN | Server logs (IP, request data) |
| Google Fonts | Typography | IP address (Google servers) |
| Email service | Contact form delivery | Name, email, message content (only when you contact us) |
We do not share personal data with advertisers, data brokers, financial institutions, or any entity for commercial gain. We do not display third-party targeted advertisements on Vittarthi.
External links on our site (to EPFO, SEBI, CIBIL, etc.) are provided for reference. Once you leave vittarthi.com, this Privacy Policy no longer applies. We recommend reviewing the privacy policy of any site you visit.
Our website and any associated data are hosted on servers located in India or within jurisdictions that provide adequate data protection standards. We implement the following security measures:
Data retention: Contact form and enquiry data is retained for up to 12 months to manage follow-up correspondence, then deleted. Anonymised analytics data is retained for up to 26 months in accordance with Google Analytics standard settings. Account data is retained while the account is active and deleted within 30 days of an account deletion request.
No security system is impenetrable. While we take commercially reasonable steps to protect your data, we cannot guarantee absolute security of information transmitted over the internet.
Under the Digital Personal Data Protection Act, 2023 (DPDPA), you have the following rights with respect to your personal data:
Since most users interact with Vittarthiwithout providing any personal data, exercising these rights may not be applicable in many cases. For users who have submitted a contact form or created an account, please contact us at the address below to exercise any of the above rights. We will respond within 30 days.
Vittarthi's services are intended for users aged 18 and above. We do not knowingly collect personal data from anyone under the age of 18. Our calculators are educational tools; students and younger users are welcome to use them, but we do not encourage or seek registration or data submission from minors.
If you are a parent or guardian and believe your child has submitted personal information to us, please contact us immediately at privacy@vittarthi.com and we will delete that information promptly.
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will:
Your continued use of the website after any changes constitutes your acceptance of the updated policy. We encourage you to review this page periodically.
If you have questions, concerns, or requests related to this Privacy Policy or your personal data, please reach out to us through any of the channels below. We are committed to addressing all privacy-related queries promptly.